How to Get the Most Out of Your Website

Domain Name

  • Short – ensure your domain name is as short as possible. It makes it easy to brand and pronounce.
  • Service name – endeavour to include your service name in the domain for SEO purposes. For instance, if your business is in the digital space, consider using the word “digital” in the domain name, i.e. 
  • Reach – the domain suffix talks more about where the business is located. Companies domiciled in Kenya use or .ke. Such a domain is easier to brand and also helps in geo-mapping. Regional businesses can choose .africa, while companies with a global appeal should consider using .com on their domain.
  • Purpose – each business has a unique domain suffix identifier. Schools use .edu or, while churches and other non-profit making entities use .org. Network companies use .net, while other profit-making entities use .com or

Meta Title


Landing Page

Contact Details


photo by